About Us | Max SkillFirst

Max SkillFirst

World-class skilling now has a name – Max SkillFirst. We shape leaders who shape the future.

Max SkillFirst is one of the best training and development companies in India. MSF has recently partnered with some of the top-notch global companies. These include Miller Heiman Group (now part of Korn Ferry) and Indian Institute of Management (IIM) Trichy for PG Program in Sales Management; Centre for Creative Leadership (CCL) for Leadership Development journey; and Cohen Brown Management Group for Financial Services Training Solutions.

Max SkillFirst has been set up with an intent to partner with organisations to “create the most vibrant, disciplined, and enthusiastic sales and service leaders”. Since its inception, Max SkillFirst has been adding to the organizational capabilities across corporates by delivering best-in-class skill development programs in areas of frontline sales and services.

Max SkillFirst offers a perfect blend of innovative technology and gamified learning content, delivered by best-in-class trainers with a unique mix of domain knowledge and proprietary techniques. The focus on business results is built into the DNA of the organisation by mapping training effectiveness to the highest level of evaluation as per the Kirkpatrick model.

The Key Offerings of Max SkillFirst are:

  • Equipping executives and managers with industry specific and domain specific knowledge and skills that translate into visible business results
  • Sales professional certificate in the Direct to Consumer format
  • Development programmes and learning workshops in collaboration with world renowned L&D experts
  • Allied healthcare training programs to increase the earning potential of the youth in the Direct to Consumer format
  • Skill development solutions for frontline sales and service professionals for corporates
450 +




1000 +

Paramedic Professionals/yr

100,000 +

Workforce Trained

Vision and Mission

  • Purpose

    We partner with organizations to create the most vibrant, disciplined and enthusiastic sales and service leaders.

  • Vision

    To impact the sales and services culture in india by being the most Admired Learning & Development Organization.

  • Mission

    Build outstanding Max Sales and Service Leaders, creating extraordinary Value in next 3 years.


Beat your best everyday
Be the master of your field
Caring for others first
Working together to win
Making things better, faster, easier to create impact

About Max Group

The Max Group is a leading Indian multi-business conglomerate with a commanding presence in the Life Insurance, Healthcare and Health Insurance industry. It has recently ventured into high potential sectors – Senior Living and Real Estate. In FY 2019, the Group recorded consolidated revenue of Rs. 19,501 Cr ($3.2 Billion). It has a total customer base of 11 million, over 300 offices spread across India and people strength of more than 25,000. The Group’s investor base includes marquee global financial institutions such as KKR, IFC Washington, Vanguard, Ward Ferry, New York Life, Nomura, Aberdeen, First State Investments, First Voyager, East Spring, Target Asset Management, Baron, Jupiter, Doric Capital and Wasatch.

The Max Group comprises of three holding companies, namely Max Financial Services, Max India and Max Ventures & Industries.

Max Financial Services, the holding company for Max Life, India’s largest non-bank-owned, private life insurance company, owns and actively manages a majority stake in Max Life Insurance Company Limited, making it India’s first listed company focused exclusively on life insurance. Max Life is a joint venture with Mitsui Sumitomo Insurance (MSI), a Japan-headquartered global leader in life insurance.

Max India, the holding company for Max Healthcare, Max Bupa Health Insurance, Max SkillFirst and Antara Senior Living, is focused on health and allied businesses. Max Healthcare and Max Bupa Health Insurance are joint ventures with global leaders, Life Healthcare (South Africa) and Bupa Finance Plc. (UK), respectively. These businesses have well-entrenched positions in their respective categories, and are recognized for their outstanding service standards.

Max Ventures and Industries is the holding company for Max Speciality Films, an innovation leader in the Speciality Packaging Films business. In addition to manufacturing, the Company also serves as the Group’s entrepreneurial arm to explore the ‘wider world of business’, especially taking cues from the economic and commercial reforms agenda of the present Government, including ‘Make in India’, ‘Skill India’, ‘Digital India’, among others.

Request a Callback